In their unwavering commitment to road safety, the Delhi and Uttar Pradesh Police have showcased their creative prowess in awareness campaigns once again. This time, they’ve injected a dash of innovation by drawing inspiration from Shah Rukh Khan’s recent film, ‘Jawan.’
Their message, disseminated via Twitter, features a catchy Hindi phrase: “BACHCHA, BADA YA JAWAN, HELMET BACHA SAKTA HAI JAAN!” This translates to “Whether child, adult, or youth, a helmet can safeguard a life!” This innovative method not only captures people’s focus but also strongly emphasizes the significance of road safety
Similarly, the Uttar Pradesh Police have leveraged popular culture to promote road safety. They posted a picture of Khan’s character from the recent Hindi Blockbuster ‘Jawan’ on social media.
Paired with a Hindi message, it urges people of every age to give top priority to wearing a helmet while on a two-wheeler. The picture of Khan’s character sporting head bandages acts as a powerful reminder of the potential repercussions of ignoring safety measures.
Both the Delhi and Uttar Pradesh police departments have brilliantly demonstrated how popular culture and social media can serve as potent tools for conveying essential messages about public safety. Their smart and relatable content not just strikes a chord with internet users but also significantly underscores the importance of following safety guidelines.
