In the ever-expanding realm of AI capabilities, envision having a personal fashion stylist at your fingertips. AI is revolutionizing the Indian fashion landscape, assisting in styling choices, trend tracking, and even guiding your fashion purchases. Myntra, a leading fashion e-commerce platform, introduced AI features like ‘MyFashionGPT’ and ‘Maya’ in 2023, showcasing the potential of AI in the fashion industry.
AI Fashion Assistants in Action
- MyFashionGPT and Maya by Myntra: MyFashionGPT provides product suggestions, while Maya, powered by ChatGPT, offers interactive and quick responses to fashion queries.
- Aiuta’s Personal AI Stylist: Aiuta is another AI stylist that takes fashion-related questions, helps in making wise purchases, suggests outfit pairings, and enhances your style.
- Urbanic’s AI Integration: Urbanic, an international fashion brand in India, deploys AI in its supply chain for digitalizing processes, focusing on 3D model sampling and anomaly identification.
- AJIO’s Megalodon: AJIO partnered with Megalodon, an AI marketing communications company, showcasing AI’s role in creative design in the fashion industry.
- Amazon Fashion’s AI Fit Recommendations: Amazon Fashion employs AI to enhance the shopping experience by offering personalized size recommendations, re-imagined size charts, and fit insights.
- AI in Customer Relationship Management (CRM): Fashion designers like Ravi Gupta from Gargee Designer’s plan to incorporate AI in CRM systems for personalized client interactions.
- Sustainability Through AI: AI is contributing to sustainability goals by transforming sampling processes, creating digitalized libraries, and promoting ethical production practices.
As the AI revolution continues to unfold in Indian fashion, industry professionals recognize the potential of AI in enhancing creativity, efficiency, and customer satisfaction. From personalized styling advice to sustainable practices, AI is poised to be the ultimate fashion accomplice.
