Logistics company Blue Dart has undergone a significant transformation by rebranding one of its premier services in India, changing its name from Dart Plus to Bharat Dart. This strategic shift marks a milestone in Blue Dart’s journey, emphasizing its commitment to serving the diverse needs of Bharat.
The decision to rename the service to Bharat Dart follows extensive research and discovery, signifying Blue Dart’s dedication to connecting Bharat with the world and vice versa.
Balfour Manuel, Blue Dart’s Managing Director, expressed excitement about this transformation, highlighting its significance as they continue to serve every corner of the country.
This move comes amid the controversy surrounding President Droupadi Murmu’s call to G20 leaders, urging them to use “Bharat” instead of “India.” The upcoming special session of Parliament, starting on September 18, is expected to address this renaming issue.
The usage of “Bharat” gained attention when it was displayed on Prime Minister Narendra Modi’s nameplate during his G20 Summit address. However, this move has faced criticism from the Opposition, with accusations of distorting history and dividing India.