Mark Zuckerberg’s announcement on Meta’s social media app ‘Threads’ achieving over 5 million sign-ups in less than four hours has left many astounded. This remarkable number was bolstered by Threads’ seamless integration with Instagram, which boasts approximately 2 billion active users.
To put this into perspective, Twitter, a well-established platform, had an estimated 237.8 million daily active users in 2022. With Threads’ rapid early adoption, it raises the question: Could Threads potentially surpass Twitter in size?
While the initial surge is impressive, the sustained growth and long-term success of Threads will depend on several factors. User engagement, platform features, and continued innovation will all play crucial roles in shaping Threads’ trajectory.
Moreover, the social media landscape is highly competitive, with established players like Twitter commanding a significant user base. Achieving the scale and influence of a platform like Twitter is a formidable challenge.
However, given the track record and resources of Meta, the parent company of Threads, it is not unreasonable to speculate about the app’s potential for growth. Threads’ integration with Instagram provides a substantial advantage, leveraging an already massive user base.
